The First Step of your skincare regime
First Care Activating Serum

  • Total sales of 1 trillion won (USD 1 billion) accumulated since 1997
  • Most Purchased and Repurchased Serum*
  • Sulwhasoo's Best Selling Product globally
*2013 Sulwhasoo internal sales report

Rebalances the 5 skin's fundamental

5 skin's fundamentalAccording to Korean medicinal principles, a woman experiences changes in her body every 7 years. As women age, their body undergoes a yin-deficiency and their skin loses radiances due to an imbalance of energy.

Jaumdan™, the core ingredients in First Care Activating Serum replenishing yin energy to women's skin and rebalance the 5 skin's fundamental: Regeneration, Vitality, Nutrients, Resillience, Clarity.

Sulwhasoo's Original Formula, Jaumdan™

Jaumdan™ resolves the root cause of dryness by restoring your skin's five key fundamentals for moist radiance.

Jaumdan™
Jaumdan™
Sulwhasoo's original formula for powerful yin enrichment to restore the balance of the skin. The five best ingredients consists of White Lily, Peony flower, Mature lotus seed, Rehmannia, Solomon's seal.

The Five Rare and Precious Ingredients

Based on Sulwhasoo's study in Korean Medicinal Herbs, Sulwhasoo has carefully selected 5 most effective ingredients among the rare and precious 3000 medicinal herbs.

Skincare Research & Development

Dedicated to unlock the perfect balance of beautiful skin, Sulwhasoo has focused on women's skin concerns for over 49 years. Our research and development on Jaumdan™ has continued over 19 years.

18 Hours of Crafted Process

Perfect formula of Jaumdan™ has been discovered after numerous trials. The 18 hours of processing refines the ingredients to restore balance to the skin's five key fundamentals - regeneration, vitality, nutrients, resillience, clarity.
In 14 days, Discover the Radiant Skin with First Care Activating Serum!
  • 95.8%Agreed their skin complexion improved overall
  • 95.8%Agreed the dry and tight feeling improved
  • 93.8%Agreed their skin looks more healthy
  • 97.9%Agreed their skin looks brighter
  • 87.5%Agreed their skin texture improved

*Based on 14-day clinical study among 49 Korean female prosumers 2012.9.